If you ordered a bunch of stuff off Amazon for its Prime Days this week, it's going to come in some new boxes...that can do tricks.
The boxes have the outline of a pumpkin on them. You draw a face on the pumpkin, then hold up a special app, and the pumpkin you drew will "come to life" through augmented reality.
Amazon says they're doing it because it's a, quote, "low-cost way for customers to celebrate, and reuse boxes before dropping them in the recycling bin."
Read more --> CNN
Here's video of it in action. If you're not going to order anything off Amazon soon, you can download a virtual box here